Yes, it’s Legal!

Through a posting on one of my networks to get feedback about the Landmark Wild Chocolate Reserve logo I designed, I connected with Tiffany Donaldson, Esq.

We decided to meet for a one-on-one where she was inspired by the creative process and seeing the transformational work I have done for many of my clients. Tiffany decided that Donaldson Legal Counseling needed some real attention and a re-brand.

At our subsequent meeting she told me more about her business and herself. A logo encompasses many aspects and I do thorough research to get to the heart of what a client wants and needs. Then I gave her some visual homework to do.

From that feedback and her love for the color blue, I went to work to create this new look for her business.

In the left corner is our final logo and surrounding it are a few of the runner-ups. The final includes an old school fountain pen, a reminder of the historic nature for this line of business.

It was fun working together – and I love that collaboration gets the best results.

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Chocolate’s Wild Side — #4 is #1 Hey!

 

 

 

 

 

Thanks everyone for your feedback on the logo design for the Landmark Wild Chocolate Reserve. We got responses all around the globe, from Peru to Germany.

The clear winner was #4, way ahead of the rest by more than double. #1 was second, # 5 was third, #2 was fourth and #3 was last in place (though I did get responses that the monkey was very cute and had fans).

For the record #2 was not one of our designs but the current logo being used by LWCR on their website.

Our next step is to revise and improve the direction chosen and also create a horizontal version.

All logos need to be designed both vertically and horizontally to accommodate different space constraints.

Go to my FB page to comment.

LWCR finds, preserves and exports the wildest chocolate on earth — harvesting pockets of wild beans with exceptional chocolate flavor from the Amazon rain forest — where cacao originated. Sustainable harvesting saves this exceptional cacao from extinction and before it disappears.

Read the Washington Post article about Mark Christian and the project.

Chocolate’s Wild Side

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I’m so excited to be working with Mark Christian on the logo for his new chocolate venture, the Landmark Wild Chocolate Reserve. This his organization finds, preserves and exports the wildest chocolate on earth — harvesting pockets of wild beans with exceptional chocolate flavor from the Amazon rain forest — where cacao originated. Sustainable harvesting saves this exceptional cacao from extinction and before it disappears.

The first two chocolates are from the Beni River Valley in northern Bolivia and the Purus River Valley in northwestern Brazil.

Our initial brainstorming led us to our target base: gourmands and connoisseurs, the 5% of the chocolate loving public who want the rare and unattainable — adventurers who believe in sustainable economics, Harley rider wannabes.

We are in the creative process now and would love your feedback on some of the concepts for the brand we’ve developed. Let us know your faves.

Go to my FB page to comment. @sharonkleinGD

Read the Washington Post article about Mark and the project.

Sharon Klein Graphic Design, LLC | Portfolio | 212.645.8163 | FB

The Spirit of Cacao Tasting

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This past Saturday was a bit cold and gloomy, but not inside Back Label Wine Merchants cozy back room. That is where 25 curious chocolate and spirits enthusiasts gathered to taste 8 new experiences from around the world. Mark Christian of the C-Spot and the Heirloom Cacao Preservation Fund spoke about the chocolates and what makes them heirloom designation, Natasha Soto-Albors of BLWM explained her spirit choice pairings then I discussed the importance of packaging and its effects on why you purchase what you do and showcased the Heirloom Chocolate Series package Mark and I worked together on.

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Our line up was:

#1 Designation VII

Spirit — Tuthilltown Cassis Liqueur (NY)

Chocolate —  Origin: Maya Mountain, Belize / Barsmith: Brasstown (USA) / Cacáo-content: 70%

#2 Designation IX

Spirit — Bittermen’s Citron Sauvage (OR)

Chocolate —  Origin: Piedra de Plata, Ecuador / Barsmith: TO’aK (Ecuador) / Cacáo-content: 73%

#3 Designation II

Spirit — Catskills Provisions NY Honey Rye (NY)

Chocolate —  Origin: Beníano, Bolivia / Barsmith: Oialla (Denmark) / Cacáo-content: 78%

#4 Designation Preliminary

Spirit — Old New Orleans Cajun Spice Rum (LA)

Chocolate —  Origin: Purús, Brazil / Barsmith: Luisa Abram (Brazil) / Cacáo-content: 81%

My fave pairings in order were 3, 1, 4, 2.

One of the highlights was the chance to try the TO’aK sample disks from Ecuador. This bar at $300 a pop is the most expensive in the world. I was very curious to find out what makes it so special. I did like its very mature, grown up flavor, but as discussed earlier much of the hoopla is the cost of wonderful packaging and store presentation of the bar. Well done.

As a bonus, one of the guests, Glenn Petriello of Glennmade Craft Chocolates  gave out samples of his two heirloom chocolate bars whose beans originate from Belize and Ecuador. Glenn is a new bean to bar producer in Hoboken “yeah” and has 6 single origin dark chocolates in his line.

There were many lively questions and discussions and was so much fun that when it was over no one wanted to leave, but eventually we had to go ;-(

The quote of the day from our package “Save the Earth: It’s the only planet with chocolate”.

What‘s an Heirloom Chocolate?

… and how do you brand it?

In simple terms it’s the highest quality, most flavorful cacao sourced from around the world that chocolate can be made from.

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Our design journey began by creating a fair number of versions with the direction to incorporate a monkey image because most of the cacao comes from the Central and South American rain forest regions — plus they’re cute.

After further discussions with the organization they determined it was paramount to incorporate into the icon the people involved in the cacao process —the farmer as well as the person who buys this special chocolate. The equal importance of the cacao pods on the tree was accomplished by making them oversized and multi-colored as they grow in nature.

The larger design is the final inspirational icon and logo created for the non-profit Heirloom Cacao Preservation Fund (HCP), a 501(c)(3) organization that works closely with the Fine Chocolate Industry Association. It will be used in many forms but mostly to promote on chocolate packaging.

The HCP collaborates with the USDA and together with chocolate industry professionals, chocolate makers, farmers, and chocolate enthusiasts are determined to save the quickly diminishing Theobroma cacao trees that produce the most flavorful chocolate and certify the farmers who grow them and help them receive higher, more consistent prices.

An alternate version of the logo in vertical format within a shield shape, will be placed on all packaging utilizing Heirloom beans designated by the HCP.

We also are consulting with them on their event materials, on-line newsletter and website — see more here.

A New Beginning

The Law Offices of Bonnie Spiro Schinagle of Garden City and Manhattan recently opened their doors.

With a very short timetable to create a new logo, two brochures, a banner, business cards an ad and website graphics for an event they were attending, Sharon Klein Graphic Design was engaged to design and project manage all of the collateral.

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My client retained a new client within the first 24 hours of the site launch and people have responded viscerally to the newly branded printed products.

Does your business need a new visual identity or a rebrand?

Give us a call 212-645-8163.