Its a Wrap-per

Sharon Klein Graphic Design is pleased to announce that the new branding and chocolate packaging line designed for Ashanty Chocolates has begun production.

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The 4 flavors (2 dark, 2 milk) are each hand wrapped in gold foil, then a custom African inspired pattern, printed on cotton/silk fabric to create a very upscale impression.

Using secondary colors and large readable type, the labels contrast with the dark chocolaty colored background making them pop off the shelf. The bars will be sold at stores, green markets, online as well as corporate gifting in a branded mahogany box. 5% of profits from sales of the bars will go to a variety of causes.

 

 

 

 

 

Next project is applying the new branding to the rest of their product line of small bars, chocolate covered nuts, hot chocolate and a chocolate spread.

Sweet success!

Photo Credit: Takamasa Ota/otaphotography.com

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Chocolate’s Wild Side

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I’m so excited to be working with Mark Christian on the logo for his new chocolate venture, the Landmark Wild Chocolate Reserve. This his organization finds, preserves and exports the wildest chocolate on earth — harvesting pockets of wild beans with exceptional chocolate flavor from the Amazon rain forest — where cacao originated. Sustainable harvesting saves this exceptional cacao from extinction and before it disappears.

The first two chocolates are from the Beni River Valley in northern Bolivia and the Purus River Valley in northwestern Brazil.

Our initial brainstorming led us to our target base: gourmands and connoisseurs, the 5% of the chocolate loving public who want the rare and unattainable — adventurers who believe in sustainable economics, Harley rider wannabes.

We are in the creative process now and would love your feedback on some of the concepts for the brand we’ve developed. Let us know your faves.

Go to my FB page to comment. @sharonkleinGD

Read the Washington Post article about Mark and the project.

Sharon Klein Graphic Design, LLC | Portfolio | 212.645.8163 | FB

The Spirit of Cacao Tasting

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This past Saturday was a bit cold and gloomy, but not inside Back Label Wine Merchants cozy back room. That is where 25 curious chocolate and spirits enthusiasts gathered to taste 8 new experiences from around the world. Mark Christian of the C-Spot and the Heirloom Cacao Preservation Fund spoke about the chocolates and what makes them heirloom designation, Natasha Soto-Albors of BLWM explained her spirit choice pairings then I discussed the importance of packaging and its effects on why you purchase what you do and showcased the Heirloom Chocolate Series package Mark and I worked together on.

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Our line up was:

#1 Designation VII

Spirit — Tuthilltown Cassis Liqueur (NY)

Chocolate —  Origin: Maya Mountain, Belize / Barsmith: Brasstown (USA) / Cacáo-content: 70%

#2 Designation IX

Spirit — Bittermen’s Citron Sauvage (OR)

Chocolate —  Origin: Piedra de Plata, Ecuador / Barsmith: TO’aK (Ecuador) / Cacáo-content: 73%

#3 Designation II

Spirit — Catskills Provisions NY Honey Rye (NY)

Chocolate —  Origin: Beníano, Bolivia / Barsmith: Oialla (Denmark) / Cacáo-content: 78%

#4 Designation Preliminary

Spirit — Old New Orleans Cajun Spice Rum (LA)

Chocolate —  Origin: Purús, Brazil / Barsmith: Luisa Abram (Brazil) / Cacáo-content: 81%

My fave pairings in order were 3, 1, 4, 2.

One of the highlights was the chance to try the TO’aK sample disks from Ecuador. This bar at $300 a pop is the most expensive in the world. I was very curious to find out what makes it so special. I did like its very mature, grown up flavor, but as discussed earlier much of the hoopla is the cost of wonderful packaging and store presentation of the bar. Well done.

As a bonus, one of the guests, Glenn Petriello of Glennmade Craft Chocolates  gave out samples of his two heirloom chocolate bars whose beans originate from Belize and Ecuador. Glenn is a new bean to bar producer in Hoboken “yeah” and has 6 single origin dark chocolates in his line.

There were many lively questions and discussions and was so much fun that when it was over no one wanted to leave, but eventually we had to go ;-(

The quote of the day from our package “Save the Earth: It’s the only planet with chocolate”.

“Look ma, no PGPR”

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I actually can’t remember the last time I ate a Hershey’s Milk Chocolate bar. It could be 15 years ago and around the time I began my love affair with dark chocolate. Though it is possible my first taste of “dark chocolate” was when I tried the Hershey’s version. I didn’t buy another bar, but that led me to broaden my horizons and discover Belgian dark chocolate.

Back then I also didn’t think too much about ingredients, I was somewhat conscious  — more than the average person. Now I am interested in what I consume for health reasons and also because my body has become far more sensitive to additives and white sugar.

Nielsen (who studies consumers in more than 100 countries to give the most complete view of trends and habits worldwide) says the current trend is towards cleaner, simpler ingredients in our foods and more transparency in the labeling. “Artificial is out, many of us avoid foods with long lists of ingredients, and consumers are intent on removing the bad and adding the good. A majority of global respondents say that when it comes to ingredient trends, a back-to-basics mind-set, focused on simple ingredients and fewer artificial or processed foods, is a priority. In fact 75% of global respondents say they’re worried about the long-term impact of artificial ingredients. 68% strongly or somewhat agree they’re willing to pay more for foods and drinks that don’t contain undesirable ingredients.”

I remember noticing a strange ingredient PGPR on the Hershey label a couple of years ago and wondered what it meant and whether it was used in other chocolate candy products. Seemed to just wiggle it’s way in. When I asked an expert, I was told that the ingredient was “very” not so good for you. Hmmmm. By using it in their formulation Hershey’s was able to add less cocoa butter (an expensive ingredient) and then sell that same cocoa butter to the cosmetic industry and make an even larger profit.

For this blog I did two things; take took a look at a current bar’s ingredients and finally read up on PGPR (Polyglycerol Polyricinoleate). I was pleasantly surprised to see the new label shows a simpler ingredient list and the absence of PGPR. Interestingly, Hershey’s website now has sections about transparency and what’s inside their products.

Today’s bean to bar dark chocolate crafters very often use only one to two ingredients; cacao and some form of sugar. That is all you really need to create an amazing tasting bar.

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Below is the Wikipedia description of PGPR and it rings pretty true to what I originally heard. The main ingredient being Glycerol.

Polyglycerol polyricinoleate (PGPR), E476, is an emulsifier made from glycerol and fatty acids (usually from castor bean, but also from soybean oil). In chocolate, compound chocolate and similar coatings, PGPR is mainly used with another substance like lecithin[2] to reduce viscosity. It is used at low levels (below 0.5%),[3][4] and works by decreasing the friction between the solid particles (e.g. cacao, sugar, milk) in molten chocolate, reducing the yield stress so that it flows more easily, approaching the behaviour of a Newtonian fluid.[4] It can also be used as an emulsifier in spreads and in salad dressings,[5] or to improve the texture of baked goods.[5] It is made up of a short chain of glycerol molecules connected by ether bonds, with ricinoleic acid side chains connected by ester bonds.PGPR is a yellowish, viscous liquid, and is strongly lipophilic: it is soluble in fats and oils and insoluble in water and ethanol.[3]

Manufacture: Glycerol is heated to above 200 °C in a reactor in the presence of an alkaline catalyst to create polyglycerol. Castor oil fatty acids are separately heated to above 200 °C, to create interesterified ricinoleic fatty acids. The polyglycerol and the interesterified ricinoleic fatty acids are then mixed to create PGPR.[6]

Use in chocolate: Because PGPR improves the flow characteristics of chocolate and compound chocolate, especially near the melting point, it can improve the efficiency of chocolate coating processes: chocolate coatings with PGPR flow better around shapes of enrobed and dipped products,[7][8] and it also improves the performance of equipment used to produce solid molded products:[8] the chocolate flows better into the mold, and surrounds inclusions and releases trapped air more easily.[2] PGPR can also be used to reduce the quantity of cocoa butter needed in chocolate formulations: the solid particles in chocolate are suspended in the cocoa butter, and by reducing the viscosity of the chocolate, less cocoa butter is required,[2] which saves costs, because cocoa butter is an expensive ingredient, and also leads to a lower-fat product.[9]

Safety: The FDA has deemed PGPR to be Generally recognized as safe for human consumption,[1] and JECFA[3] has also confirmed its safety. Both of these organizations set the acceptable daily intake at 7.5 milligrams per kilogram of body weight. In Europe, PGPR is allowed in chocolate up to a level of 0.5%.[3] Short-term studies on rats and chickens showed reversible liver enlargement as a result of higher doses of PGPR, but those were deemed a result of increased hepatic (liver) workload.[10] In India, PGPR is allowed in specific products e.g. Gums. In a 1998 review funded by Unilever of safety evaluations from the late 1950s and early 1960s, “PGPR was found to be 98% digested by rats and utilized as a source of energy superior to starch and nearly equivalent to groundnut oil.”[11] Additionally, no evidence was found of interference with normal fat metabolism, nor with growth, reproduction, and maintenance of tissue. Overall, it did not “constitute a human health hazard.”[11]

A Taste for Chocolate

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I recently attended my first Underground Chocolate Salon by Megan Giller of Chocolate Noise at Voilà Chocolat. Voilà is a unique experience on the Upper West Side where you can make your own truffles, bars and mendiants, etc. in dark, milk or white chocolate and get creative with toppings.

Megan is a food/chocolate writer I met at the Heirloom Cacao Preservation Fund (HCP) tasting a few months ago. She has fallen in love with chocolate and invited a group of eleven of us to sample some dark chocolates from around the world made with beans from either Peru or the Dominican Republic. She also recommended a book, Chocolate: A Bittersweet Saga of Dark and Light by Mort Rosenblum, which ended up on my tasting notes near the roasted beans and the caramelized cocoa nib.

The interesting part of the evening for me was that numerous attendees photographed my tasting notes, which consisted of two small napkins side by side with scribbles and a bite of each chocolate.

I was told that my set up was unique and very organized. The designer in me always comes out in mysterious ways.

After an hour and a half of laughing, tasting and discussing we unanimously chose:

Chocolarder of Cornwall, England – Asháninka 70% from Ene River Valley, Peru

Confusing name for a terrific bar, lucky for them I don’t care what they are called. You can see in the photo their bar has the ultimate glossy shine to it.

Our unanimous loser was:

Hexx – 70% Marañon Peru, made in Las Vegas

And squarely in the middle:

Valrhona – 70% Noir Andoa Peru, made in France

The other makers were:

Wellington Chocolate Factory – 70% Dominican Republic, made in New Zealand

Maraná – 70% Piura Peru, made in Peru

Cool to compare the lighter color of this bar against the Dominican Republic bars.

Dandelion Chocolate – 70% Zorzal, Dominican Republic, made in San Francisco

Fresco – 72% Dominican Republic, made in Washington State

ChocoMuseo – Caramelized Cocoa Nibs, made in Peru

 

How to Date a Chocolate

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With my current status being off of processed sugar (except for darkest chocolate and bread), one of my missions is about creating desserts using 100% cocoa and natural sweeteners.

I have discovered that dates are one of those amazing fruits that is very sweet but doesn’t impart a strong individual taste, blending in invisibly.

I found this Paleo Truffle recipe and made my version without the added coffee.

I shared some with friends who instantly fell in love and were all surprised and excited that no processed sugars were added.

For a more decadent version with a minor amount of sugar — enrobe the truffles in a melted mixture of 75 – 100% chocolate bar pieces, then sprinkle them with shredded coconut or roll in cocoa powder.

If you are not a fan of coconut, you can leave that ingredient out and use another fruit oil in its place.

Here’s the recipe…

½ Cup each:

• Almonds, Walnuts, Pecans, Hazel Nuts, Pumpkin Seeds

• 6 Dates

• ½ Cup Shredded Coconut

• 2 Tablespoons Cocoa Powder

• 3 Tablespoons Extra Virgin Coconut Oil

• 2 Teaspoons Freshly ground coffee

• 2 Tablespoons Shredded Coconut for rolling

Run the nuts and pumpkin seeds in a food processor or blender until ground into a fine flour.

Remove the nut flour and grind the dates and shredded coconut in the food processor until smooth.

Mix these ingredients together with coffee and cocoa powder according to taste.

Finally, add the coconut oil and mix it all together by hand. Roll the paste into small nibbly balls (about 12) and sprinkle them in shredded coconut.

Dates add the sweetness but also help hold the balls together so if you can’t get the paste to hold its shape, try adding a few more. The coconut oil also helps, add more if you need to.

These snacks should be refrigerated to become firm.

What‘s an Heirloom Chocolate?

… and how do you brand it?

In simple terms it’s the highest quality, most flavorful cacao sourced from around the world that chocolate can be made from.

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Our design journey began by creating a fair number of versions with the direction to incorporate a monkey image because most of the cacao comes from the Central and South American rain forest regions — plus they’re cute.

After further discussions with the organization they determined it was paramount to incorporate into the icon the people involved in the cacao process —the farmer as well as the person who buys this special chocolate. The equal importance of the cacao pods on the tree was accomplished by making them oversized and multi-colored as they grow in nature.

The larger design is the final inspirational icon and logo created for the non-profit Heirloom Cacao Preservation Fund (HCP), a 501(c)(3) organization that works closely with the Fine Chocolate Industry Association. It will be used in many forms but mostly to promote on chocolate packaging.

The HCP collaborates with the USDA and together with chocolate industry professionals, chocolate makers, farmers, and chocolate enthusiasts are determined to save the quickly diminishing Theobroma cacao trees that produce the most flavorful chocolate and certify the farmers who grow them and help them receive higher, more consistent prices.

An alternate version of the logo in vertical format within a shield shape, will be placed on all packaging utilizing Heirloom beans designated by the HCP.

We also are consulting with them on their event materials, on-line newsletter and website — see more here.