Its a Wrap-per

Sharon Klein Graphic Design is pleased to announce that the new branding and chocolate packaging line designed for Ashanty Chocolates has begun production.

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The 4 flavors (2 dark, 2 milk) are each hand wrapped in gold foil, then a custom African inspired pattern, printed on cotton/silk fabric to create a very upscale impression.

Using secondary colors and large readable type, the labels contrast with the dark chocolaty colored background making them pop off the shelf. The bars will be sold at stores, green markets, online as well as corporate gifting in a branded mahogany box. 5% of profits from sales of the bars will go to a variety of causes.

 

 

 

 

 

Next project is applying the new branding to the rest of their product line of small bars, chocolate covered nuts, hot chocolate and a chocolate spread.

Sweet success!

Photo Credit: Takamasa Ota/otaphotography.com

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Yes, it’s Legal!

Through a posting on one of my networks to get feedback about the Landmark Wild Chocolate Reserve logo I designed, I connected with Tiffany Donaldson, Esq.

We decided to meet for a one-on-one where she was inspired by the creative process and seeing the transformational work I have done for many of my clients. Tiffany decided that Donaldson Legal Counseling needed some real attention and a re-brand.

At our subsequent meeting she told me more about her business and herself. A logo encompasses many aspects and I do thorough research to get to the heart of what a client wants and needs. Then I gave her some visual homework to do.

From that feedback and her love for the color blue, I went to work to create this new look for her business.

In the left corner is our final logo and surrounding it are a few of the runner-ups. The final includes an old school fountain pen, a reminder of the historic nature for this line of business.

It was fun working together – and I love that collaboration gets the best results.

Chocolate’s Wild Side

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I’m so excited to be working with Mark Christian on the logo for his new chocolate venture, the Landmark Wild Chocolate Reserve. This his organization finds, preserves and exports the wildest chocolate on earth — harvesting pockets of wild beans with exceptional chocolate flavor from the Amazon rain forest — where cacao originated. Sustainable harvesting saves this exceptional cacao from extinction and before it disappears.

The first two chocolates are from the Beni River Valley in northern Bolivia and the Purus River Valley in northwestern Brazil.

Our initial brainstorming led us to our target base: gourmands and connoisseurs, the 5% of the chocolate loving public who want the rare and unattainable — adventurers who believe in sustainable economics, Harley rider wannabes.

We are in the creative process now and would love your feedback on some of the concepts for the brand we’ve developed. Let us know your faves.

Go to my FB page to comment. @sharonkleinGD

Read the Washington Post article about Mark and the project.

Sharon Klein Graphic Design, LLC | Portfolio | 212.645.8163 | FB

The Design of All Things

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In my day-to-day life I create graphic and digital designs, but when I really look — I see that design transcends all and applies to everything I do. Even cooking.

Before the holidays I attended an evening of chocolate decorating on the Upper West Side at Voilà Chocolat with the Harvard Women’s Club of NY. It was a chance to play and let your inner child out. Once you enrobed your truffle in dark melted chocolate you could be an artist, by adding toppings of your choice. We then took the balance of the chocolate left over and forged unique bars. I made mine look like an oversized cookie.

I got a compliment from the left, then I got a compliment from the right and a comment that I must have done this before (it was my first time). Then one of the assistants said he noticed I had designed an unusual topping combination he had never seen before.

The next step was packaging our delights in a sophisticated set up that looked extremely professional when completed; and Voila! — a gorgeous looking and tasting present to share.

I often take this all for granted, it’s what I do everyday, though now I realize it is a gift I possess and love to share with others.

Contact me with your creative project challenges — it will be fun and possibly very delicious.

The Spirit of Cacao Tasting

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This past Saturday was a bit cold and gloomy, but not inside Back Label Wine Merchants cozy back room. That is where 25 curious chocolate and spirits enthusiasts gathered to taste 8 new experiences from around the world. Mark Christian of the C-Spot and the Heirloom Cacao Preservation Fund spoke about the chocolates and what makes them heirloom designation, Natasha Soto-Albors of BLWM explained her spirit choice pairings then I discussed the importance of packaging and its effects on why you purchase what you do and showcased the Heirloom Chocolate Series package Mark and I worked together on.

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Our line up was:

#1 Designation VII

Spirit — Tuthilltown Cassis Liqueur (NY)

Chocolate —  Origin: Maya Mountain, Belize / Barsmith: Brasstown (USA) / Cacáo-content: 70%

#2 Designation IX

Spirit — Bittermen’s Citron Sauvage (OR)

Chocolate —  Origin: Piedra de Plata, Ecuador / Barsmith: TO’aK (Ecuador) / Cacáo-content: 73%

#3 Designation II

Spirit — Catskills Provisions NY Honey Rye (NY)

Chocolate —  Origin: Beníano, Bolivia / Barsmith: Oialla (Denmark) / Cacáo-content: 78%

#4 Designation Preliminary

Spirit — Old New Orleans Cajun Spice Rum (LA)

Chocolate —  Origin: Purús, Brazil / Barsmith: Luisa Abram (Brazil) / Cacáo-content: 81%

My fave pairings in order were 3, 1, 4, 2.

One of the highlights was the chance to try the TO’aK sample disks from Ecuador. This bar at $300 a pop is the most expensive in the world. I was very curious to find out what makes it so special. I did like its very mature, grown up flavor, but as discussed earlier much of the hoopla is the cost of wonderful packaging and store presentation of the bar. Well done.

As a bonus, one of the guests, Glenn Petriello of Glennmade Craft Chocolates  gave out samples of his two heirloom chocolate bars whose beans originate from Belize and Ecuador. Glenn is a new bean to bar producer in Hoboken “yeah” and has 6 single origin dark chocolates in his line.

There were many lively questions and discussions and was so much fun that when it was over no one wanted to leave, but eventually we had to go ;-(

The quote of the day from our package “Save the Earth: It’s the only planet with chocolate”.

“Look ma, no PGPR”

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I actually can’t remember the last time I ate a Hershey’s Milk Chocolate bar. It could be 15 years ago and around the time I began my love affair with dark chocolate. Though it is possible my first taste of “dark chocolate” was when I tried the Hershey’s version. I didn’t buy another bar, but that led me to broaden my horizons and discover Belgian dark chocolate.

Back then I also didn’t think too much about ingredients, I was somewhat conscious  — more than the average person. Now I am interested in what I consume for health reasons and also because my body has become far more sensitive to additives and white sugar.

Nielsen (who studies consumers in more than 100 countries to give the most complete view of trends and habits worldwide) says the current trend is towards cleaner, simpler ingredients in our foods and more transparency in the labeling. “Artificial is out, many of us avoid foods with long lists of ingredients, and consumers are intent on removing the bad and adding the good. A majority of global respondents say that when it comes to ingredient trends, a back-to-basics mind-set, focused on simple ingredients and fewer artificial or processed foods, is a priority. In fact 75% of global respondents say they’re worried about the long-term impact of artificial ingredients. 68% strongly or somewhat agree they’re willing to pay more for foods and drinks that don’t contain undesirable ingredients.”

I remember noticing a strange ingredient PGPR on the Hershey label a couple of years ago and wondered what it meant and whether it was used in other chocolate candy products. Seemed to just wiggle it’s way in. When I asked an expert, I was told that the ingredient was “very” not so good for you. Hmmmm. By using it in their formulation Hershey’s was able to add less cocoa butter (an expensive ingredient) and then sell that same cocoa butter to the cosmetic industry and make an even larger profit.

For this blog I did two things; take took a look at a current bar’s ingredients and finally read up on PGPR (Polyglycerol Polyricinoleate). I was pleasantly surprised to see the new label shows a simpler ingredient list and the absence of PGPR. Interestingly, Hershey’s website now has sections about transparency and what’s inside their products.

Today’s bean to bar dark chocolate crafters very often use only one to two ingredients; cacao and some form of sugar. That is all you really need to create an amazing tasting bar.

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Below is the Wikipedia description of PGPR and it rings pretty true to what I originally heard. The main ingredient being Glycerol.

Polyglycerol polyricinoleate (PGPR), E476, is an emulsifier made from glycerol and fatty acids (usually from castor bean, but also from soybean oil). In chocolate, compound chocolate and similar coatings, PGPR is mainly used with another substance like lecithin[2] to reduce viscosity. It is used at low levels (below 0.5%),[3][4] and works by decreasing the friction between the solid particles (e.g. cacao, sugar, milk) in molten chocolate, reducing the yield stress so that it flows more easily, approaching the behaviour of a Newtonian fluid.[4] It can also be used as an emulsifier in spreads and in salad dressings,[5] or to improve the texture of baked goods.[5] It is made up of a short chain of glycerol molecules connected by ether bonds, with ricinoleic acid side chains connected by ester bonds.PGPR is a yellowish, viscous liquid, and is strongly lipophilic: it is soluble in fats and oils and insoluble in water and ethanol.[3]

Manufacture: Glycerol is heated to above 200 °C in a reactor in the presence of an alkaline catalyst to create polyglycerol. Castor oil fatty acids are separately heated to above 200 °C, to create interesterified ricinoleic fatty acids. The polyglycerol and the interesterified ricinoleic fatty acids are then mixed to create PGPR.[6]

Use in chocolate: Because PGPR improves the flow characteristics of chocolate and compound chocolate, especially near the melting point, it can improve the efficiency of chocolate coating processes: chocolate coatings with PGPR flow better around shapes of enrobed and dipped products,[7][8] and it also improves the performance of equipment used to produce solid molded products:[8] the chocolate flows better into the mold, and surrounds inclusions and releases trapped air more easily.[2] PGPR can also be used to reduce the quantity of cocoa butter needed in chocolate formulations: the solid particles in chocolate are suspended in the cocoa butter, and by reducing the viscosity of the chocolate, less cocoa butter is required,[2] which saves costs, because cocoa butter is an expensive ingredient, and also leads to a lower-fat product.[9]

Safety: The FDA has deemed PGPR to be Generally recognized as safe for human consumption,[1] and JECFA[3] has also confirmed its safety. Both of these organizations set the acceptable daily intake at 7.5 milligrams per kilogram of body weight. In Europe, PGPR is allowed in chocolate up to a level of 0.5%.[3] Short-term studies on rats and chickens showed reversible liver enlargement as a result of higher doses of PGPR, but those were deemed a result of increased hepatic (liver) workload.[10] In India, PGPR is allowed in specific products e.g. Gums. In a 1998 review funded by Unilever of safety evaluations from the late 1950s and early 1960s, “PGPR was found to be 98% digested by rats and utilized as a source of energy superior to starch and nearly equivalent to groundnut oil.”[11] Additionally, no evidence was found of interference with normal fat metabolism, nor with growth, reproduction, and maintenance of tissue. Overall, it did not “constitute a human health hazard.”[11]

Over-the-Top Chocolate Experience

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Starting last Friday afternoon I had a chocolate tour de force. It began with a press event and Heirloom chocolate tasting with Chocolate Noise food writer Megan Giller and the Heirloom Cocoa Preservation Fund (HCP), the organization whose logo and re-brand I recently created.

HCP is the link between farmers growing cacao and those working with the chocolate. Most cacao trees today are planted to resist infection, mold and produce as much fruit as possible. With that comes a loss of taste. Many of the large chocolate companies then use sugar, flavoring and fillers to make candy that you would want to eat. We learned about the genetics of fine cacao and how the HCP is designating trees and beans from around the world to bring back flavor for the best tasting chocolate. This in turn helps farmers by allowing them to charge more for their beans and improve their lives.

The beans are sent to the HCP from growers to be blind processed by Guittard Chocolate, analyzed by the 9 Member—international panel and possibly selected for the honor of being designated heirloom.

We tasted four bars, and my favorite was #8 from Ingemann Cacao Fino of Nicaragua.

The next day and evening were at the Fine Chocolate Industry Association’s (FCIA) Elevate Chocolate where I was able to hobnob with the rock stars of chocolate makers and growers. There were six educational table talks. I attended “Cacao Before the Chocolate Maker” with Emily Stone and Maya Granit of Uncommon Cacao, we tried four kinds of chocolate liquor, which is cacao beans roasted and ground (no sugar added). Amazing to clearly taste the differences between the types of beans.

The new logo for the HCP was presented along with a conversation with veteran chocolate maker Fran Bigelow of Seattle whose specialties are served in the White House. Fran was one of the innovators to first add salt to chocolate caramels as a garnish.

Of course I got to taste dark chocolate all night from companies like Guittard, Casa Luker, Dandelion, Mesocacao and Dancing Lion.

Finally, Monday evening after the Summer Fancy Food Show, I hopped on the Path to Hoboken for the International Chocolate Awards at Cucharamama and mingled with North and South America’s growers, chocolatiers and chocolate makers. There was great food, and of course “the best” chocolate out of 600 submissions. For the second year my pick was Palette de Bine of Montreal who won for three of her submissions. Congratulations to all of the chocolatiers! I am so happy to be a part of this creative community 🙂