I hope you can attend and please share this with friends, its going to be fun!
Mark Christian, founder of the C-spot.com & Fund Director for HCP will join us to teach this class at Back Label Wine Merchants on Oct. 22nd at 4pm! Heirloom chocolates officially designated by HCP (Heirloom Cacao Preservation) will be showcased alongside spirits pairings by our Spirits Director, Allison Klug.
Creative Director and designer Sharon Klein (www.skgd.net) will also join the conversation to discuss how the packaging of these exceptional chocolates plays an important role.
Alcohol & chocolate go way back … thousands of years in fact. During the Temperance Movement chocolate was used as an alternative to liquor. Why’s that? Moreover, how can the pairing be correctly reconciled, when not all of them go well together?
Find out first-hand for yourself by sampling and learning about why and how the chemistry and gastronomy of this combination work up some incendiary aromas. Expand your mind and your senses, while growing the chocolate spirit in this fun flavorsome kick-off to Saturday night
Back Label Wine Merchants
111 W 20th St, NY, NY
(212) 229-9463 (WINE)
… and how do you brand it?
In simple terms it’s the highest quality, most flavorful cacao sourced from around the world that chocolate can be made from.
Our design journey began by creating a fair number of versions with the direction to incorporate a monkey image because most of the cacao comes from the Central and South American rain forest regions — plus they’re cute.
After further discussions with the organization they determined it was paramount to incorporate into the icon the people involved in the cacao process —the farmer as well as the person who buys this special chocolate. The equal importance of the cacao pods on the tree was accomplished by making them oversized and multi-colored as they grow in nature.
The larger design is the final inspirational icon and logo created for the non-profit Heirloom Cacao Preservation Fund (HCP), a 501(c)(3) organization that works closely with the Fine Chocolate Industry Association. It will be used in many forms but mostly to promote on chocolate packaging.
The HCP collaborates with the USDA and together with chocolate industry professionals, chocolate makers, farmers, and chocolate enthusiasts are determined to save the quickly diminishing Theobroma cacao trees that produce the most flavorful chocolate and certify the farmers who grow them and help them receive higher, more consistent prices.
An alternate version of the logo in vertical format within a shield shape, will be placed on all packaging utilizing Heirloom beans designated by the HCP.
We also are consulting with them on their event materials, on-line newsletter and website — see more here.