Sharon Klein Graphic Design is pleased to announce that the new branding and chocolate packaging line designed for Ashanty Chocolates has begun production.
The 4 flavors (2 dark, 2 milk) are each hand wrapped in gold foil, then a custom African inspired pattern, printed on cotton/silk fabric to create a very upscale impression.
Using secondary colors and large readable type, the labels contrast with the dark chocolaty colored background making them pop off the shelf. The bars will be sold at stores, green markets, online as well as corporate gifting in a branded mahogany box. 5% of profits from sales of the bars will go to a variety of causes.
Next project is applying the new branding to the rest of their product line of small bars, chocolate covered nuts, hot chocolate and a chocolate spread.
Through a posting on one of my networks to get feedback about the Landmark Wild Chocolate Reserve logo I designed, I connected with Tiffany Donaldson, Esq.
We decided to meet for a one-on-one where she was inspired by the creative process and seeing the transformational work I have done for many of my clients. Tiffany decided that Donaldson Legal Counseling needed some real attention and a re-brand.
At our subsequent meeting she told me more about her business and herself. A logo encompasses many aspects and I do thorough research to get to the heart of what a client wants and needs. Then I gave her some visual homework to do.
From that feedback and her love for the color blue, I went to work to create this new look for her business.
In the left corner is our final logo and surrounding it are a few of the runner-ups. The final includes an old school fountain pen, a reminder of the historic nature for this line of business.
It was fun working together – and I love that collaboration gets the best results.