I’m so excited to be working with Mark Christian on the logo for his new chocolate venture, the Landmark Wild Chocolate Reserve. This his organization finds, preserves and exports the wildest chocolate on earth — harvesting pockets of wild beans with exceptional chocolate flavor from the Amazon rain forest — where cacao originated. Sustainable harvesting saves this exceptional cacao from extinction and before it disappears.
The first two chocolates are from the Beni River Valley in northern Bolivia and the Purus River Valley in northwestern Brazil.
Our initial brainstorming led us to our target base: gourmands and connoisseurs, the 5% of the chocolate loving public who want the rare and unattainable — adventurers who believe in sustainable economics, Harley rider wannabes.
We are in the creative process now and would love your feedback on some of the concepts for the brand we’ve developed. Let us know your faves.
Go to my FB page to comment. @sharonkleinGD
Read the Washington Post article about Mark and the project.